Mad Money

Cramer: Is this sneaker seller off to the races?

Finish Line CEO on remarkable quarter

(Click for video linked to a searchable transcript of this "Mad Money" segment)

Whenever a company seems to do better than its rivals, Jim Cramer always likes to take a closer look.

And it appears Finish Line is outpacing its peers.

In the last couple of weeks, once-hot athletic apparel plays like Nike and Cramer-fave Under Armour have stumbled. Yet, on Friday, shares of Finish Line were lithe and limber, closing higher.

Pali Rao | Vetta | Getty Images

Gains, Cramer said, were likely a vote of confidence from the Street after .

"The company earned 87-cents a share, a 2-cent beat, on slightly lower than expected revenues that still climbed 17.2% year over year. More important, Finish Line delivered a 6.3% increase in same store sales. That is a terrific figure," Cramer said.

And Cramer said there's more to like.

"The company's gross margin, what they make after the cost of goods sold, expanded by 80 basis points. That was much better than the analysts were looking for," he said.

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What's the company's secret?

"Our company is omni-channel," explained Glenn Lyon, the chairman and CEO of Finish Line during an interview on "Mad Money." "We're wherever, whenever and however the customer wants us. We're digital, and we have brick and mortar stores. We have great products and the right products. The quarterly results reflect our success."

All told, Cramer finds the performance impressive. And if the nation's economic recovery is gaining a foothold, as Cramer thinks it is, the path of least resistance for shares of Finish Line should be higher.

"I know this stock is up 40% over the last twelve months, but if the consumer is really feeling better, then I could see this on going higher still," he said. "It's a cheap stock and it's got the best momentum of any retailer I follow."

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