Pulling together a room design may look easy and fun on HGTV or Pinterest—until you try to pull together different elements from various inspirations in one project. Will that paint color really look good with the couch? What if that dining room set turns out to be an expensive mismatch? It can be paralyzing.
To combat that design inertia, home goods retailers have been expanding into the advice business, offering shoppers free in-store classes and home consultations on room layout, color choices and pulling together the look of a room. West Elm introduced in-home design services in late 2012; sister brand Pottery Barn added a fleet of vans last year so that designers helping with an in-home décor project could more easily bring along elements for shoppers to experiment with (and purchase).
"What we wanted to do was make the process of creating your personal space as easy as possible," said Abigail Jacobs, vice president of brand marketing for West Elm. "A lot of people just needed a little bit of help with confidence knowing they could pull a space together."