Alliqua Appoints 20 Direct Sales Representatives to Strengthen Brand Awareness and Drive Greater Market Penetration in the U.S.

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LANGHORNE, Pa., March 31, 2014 (GLOBE NEWSWIRE) -- Alliqua, Inc. (Nasdaq:ALQA) ("Alliqua" or the "Company"), a provider of advanced wound care products, has hired a 20-member direct sales force to further strengthen the Company's brand awareness, increase brand adoption and drive greater market penetration in the United States. The new sales team members come to Alliqua with vast experience in the healthcare space and a successful history of navigating the U.S. healthcare sales cycle.

The Company is investing in its direct sales force as it continues to execute on plans to drive new growth. The new sales force is expected to play an instrumental role in maximizing the overall market potential of the Company's self-manufactured brands of hydrogels (Hydress® and SilverSeal®), its recently expanded line of wound care brands through its partnerships with both sorbion for its absorbent technologies (sorbion sachet S®, sorbion sana gentle®) and Celgene for its human amniotic membrane allograft (Biovance®).

Brad Barton, Chief Operating Officer of Alliqua and leader of the Company's sales efforts, said, "Combined with our existing network of independent sales representatives, our newly formed team of direct sales representatives positions us well for an aggressive sales campaign, from which we expect to begin to see results after the first quarter of 2014. The new representatives recently completed intensive training, during which time an international team of wound experts took part in delivering a comprehensive and world-class instructional program. We believe that having our sales force in place should position us to drive greater growth for our suite of Alliqua wound care solutions."

David Johnson, CEO of Alliqua, added, "The hiring of our new sales force is one of the several milestones we set for our company earlier this year. Having achieved this goal, we look forward to delivering on our other milestones as we focus on building a world-class wound company and maximizing shareholder value."

About Alliqua, Inc.

Alliqua is a provider of advanced wound care solutions. Through its extensive sales and distribution network, together with its proprietary products, Alliqua provides a suite of technological solutions to enhance the wound care practitioner's ability to deal with the challenges of healing both chronic and acute wounds.

In addition, Alliqua can provide a custom manufacturing solution to partners in the medical device and cosmetics industry, utilizing its proprietary hydrogel technology.

Alliqua currently markets its line of hydrogel products for wound care under the SilverSeal® and Hydress® brands, as well as the sorbion sachet S® and sorbion sana® wound care products. It also has the right to develop and market the advanced wound care products Biovance® and Extracellular Matrix (ECM), as part of its agreement with Celgene Cellular Therapeutics. Alliqua's electron beam production process, located at its 16,000 square foot GMP manufacturing facility in Langhorne, PA, allows Alliqua to develop and custom manufacture a wide variety of hydrogels. Alliqua's hydrogels can be customized for various transdermal applications to address market opportunities in the treatment of wounds as well as the delivery of numerous drugs or other agents for pharmaceutical and cosmetic industries.

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CONTACT: Alliqua, Inc. Brian M. Posner, +1-215-702-8550 Chief Financial Officer or Investor Relations: Dian Griesel Int'l. Cheryl Schneider, +1-212-825-3210 or Public Relations: Dian Griesel Int'l. Susan Forman or Laura Radocaj, +1-212-825-3210

Source:Alliqua, Inc.