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Health Insurance Innovations, Inc. Offers Uninsured Americans Options to Bridge the Health Care Gap

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TAMPA, Fla., April 2, 2014 (GLOBE NEWSWIRE) -- With the open enrollment period of the Affordable Care Act ending March 31, Health Insurance Innovations, Inc. (Nasdaq:HIIQ) ("HII" or "Company"), a leading developer, virtual administrator and private exchange for affordable, cloud-based individual health insurance plans and ancillary products, encourages uninsured Americans to consider alternative health insurance plans.

According to The White House Blog, approximately 7.1 million Americans have enrolled in an exchange plan. But an estimated 47 million Americans remain uninsured, facing seven months of waiting before they can once again apply for plans that many cannot afford. With the expansion of the hardship exemption, families may not pay a penalty for not having insurance, but many will still face a lack of health insurance coverage.

"While the healthcare exchange provides comprehensive coverage options for Americans who were able to purchase coverage, it has fallen short of its goal to ensure that each American has basic health insurance," said Mike Kosloske, Chairman, Chief Executive Officer of Health Insurance Innovations. "What most of those 47 million uninsured Americans don't know is that instead of going without coverage for seven months, they can bridge the gap by enrolling in a Short-Term Medical plan."

Short-Term Medical or "STM" plans provide benefits for individuals and families to fill gaps in coverage. These types of plans have been on the market for more than 25 years, offering qualifying individuals comparable benefits to Exchange plans for fixed, short-term durations of six, 11, or 12 months at approximately half the cost. And unlike many Exchange plans, STM plans offer coverage as early as the next day.

Open enrollment remains closed until Nov. 15, but Short-Term Medical plans are always available through licensed brokers in Health Insurance Innovations' distribution network to meet coverage needs and help protect individuals from the risk of personal financial loss due to sickness or accident.

To learn more about STM plans and the various options available at Health Insurance Innovations, visit https://www.hiiquote.com/.

About Health Insurance Innovations, Inc.

Headquartered in Tampa, Florida, Health Insurance Innovations, Inc. creates customizable and affordable, high-quality health insurance products and supplemental services through relationships with best-in-class carriers. We are an industry leader in the sale of short-term medical insurance plans, which provide an economical alternative to bridge the gaps in Individual Major Medical plans options. HII pioneered and engineered its next-generation, cloud-based technology platform to provide licensed agents, brokers, and call centers with real-time health insurance solutions, allowing them to tailor plans to fit consumers' budgets and needs.

Additional information about HII can be found at www.hiiquote.com. This reference to our website is not intended to incorporate our website into this press release.

CONTACT: Media Contact: Emily Hendricks Zeno Group 646-263-4921 (mobile)

Source:Health Insurance Innovations