Starting in mid-April, Dinner Lab will host hundreds of dinners in 10 cities during which 10 chefs will compete to become the upcoming restaurant's chef. As they do, they also will be testing out multicourse menus.
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At these events, guests will submit feedback, judging courses on a variety of criteria, including taste, creativity and drink pairing. Chefs will access this data as well as data from previous events to tweak their offerings to cater to different cities' preferences.
The programmable restaurant
After analyzing guest feedback, Dinner Lab will then pick the ideal location and narrow the list to two chefs, who will face off at a physical location for a series of dinners to refine the concept and menu.
"I think it leaves less to chance," said Bordainick about the start-up's data emphasis. "Some of the brightest minds that I know recognize that they don't know. Anyone who thinks they have a handle on consumer behavior or taste in this space is either way smarter than me if they actually do or they're insane."