For the first time, the U.S. Department of Transportation has launched a national advertisement campaign and "high-visibility enforcement crackdown" to discourage drivers, especially young drivers, from using handheld electronic devices while behind the wheel.
The centerpiece of the $8.5 million multiplatform effort is a 30-second video that dramatizes the devastating consequences for teenagers in a car when the driver looks down at her phone and goes through a stop sign.