Since Dell, the tech giant hard-hit by the downturn in its mainstay PC business, took its business private last year, the company has been focused on transforming from a product provider to a problem solver, its president for Asia told CNBC.
"It is no longer about a product. It is about a business problem," Amit Midha, Dell's president for Asia Pacific and Japan, told CNBC. "It's a different kind of engagement with our customers," he said.
"This week, I visited one of the stock exchanges in India. Their requirement is: how can I take my transaction time from 200 microseconds to 20 microseconds. So it is a higher level of business problem that we are engaging in," Midha said. Previously, Dell would ask customers what their data center requirements were and then provide the server storage, he said.
In September, Chairman and CEO Michael Dell secured shareholder approval for his $25 billion offer to buy and take the firm private after a drawn-out battle.