Ladies, it's time to put away the tights and break out the sundresses.
Spring has finally sprung, giving shoppers a reason to spend on the warm-weather fashions that have so far felt premature on the shelves.
As consumers look to freshen up their wardrobes with the latest styles—all while keeping their budgets in check, of course—it's the stores with on-trend merchandise that will emerge as the season's winners, according to analysts.
"Those retailers suffering from fashion missteps must compete on price instead of product," said Stifel Nicolaus analyst Richard Jaffe. "It appears the consumer is willing to buy if the merchandise is attractive and the value is compelling."
Although ShopperTrak data showed mall traffic grew about 10 percent in the week ended April 5, the mall is 25 percent more promotional than last year, according to Morgan Stanley research. This includes sales that are both broader and deeper compared with 2013.
In order to stand out, retailers such as Perry Ellis and Saks—which last week said it will shift its focus toward more unique items—are trying to fine-tune their assortments to encourage shoppers to spend.