NEW YORK, April 8, 2014 (GLOBE NEWSWIRE) -- Hopsteiner, a sixth generation, international hop growing, trading and processing firm, has named The EGC Group as its social media agency of record. Together Hopsteiner and EGC will communicate Hopsteiner's brand, its new hop varieties and full range of hop products, to breweries worldwide.
EGC Group will manage proactive media relations and social media strategy for Hopsteiner and spearhead the promotion of its latest hop varieties. As part of this platform, EGC Group will champion the company's commitment to provide brewers with the highest quality hops and hop products with expert service and technical support.
"I believe the EGC Group, more specifically EGC's craft beverage division, brings the right experience and skill-set to effectively manage Hopsteiner's niche marketing and communications, while delivering high-quality results that will generate new meaningful relationships and help drive its business even further," said EGC Group Founder and President Ernie Canadeo.
"Beginning with the Craft Brewers' Conference in Denver and using the latest tools in social media marketing, we will leverage Hopsteiner's 170-year heritage of growing, processing and distributing the highest quality hops with an all-new focus on social media," said James McCune, executive director of EGC Group's craft beverage marketing division.
"We hired EGC to assist with our growth plans," said Hopsteiner Vice President of Sales Michael Sutton. "They understand the philosophy of our organization and have the social media marketing expertise and creativity alongside brewing industry experience, to communicate in new ways with our customers."
For more information on Hopsteiner, visit: hopsteiner.com
Hopsteiner was started in 1845 as a small hops dealership and today is one of the largest international hop growing, trading and processing firms. The success of the Steiner group is largely due to our continuity as a family-owned and run business, and to the hard work and innovation of present and past management and employees. In over 170 years of activity the efforts of our management and employees have endowed us with a depth of tradition, experience and achievement that gives our customers the knowledge that Steiner will be there for them and all of their hops-related needs. Visit hopsteiner.com for more information.
About EGC Group:
EGC is a full-service integrated marketing and digital agency with offices in Long Island and Manhattan, New York, providing services in advertising, online marketing, web development, data analytics, integrated communications planning, and strategic consulting. EGC has been named an Inc. 500/5000 company and is known for providing strategic and accountable marketing solutions to a broad array of clients in retail, education, automotive, healthcare, craft beverage, eCom and B2B. Visit egcgroup.com for more information.
Source:The EGC Group