You might have expected Dropbox to announce a massive price drop today in order to keep up with the online storage competition—where Google Drive has undercut it by charging less than a quarter of Dropbox's yearly fee. Nope. Instead, Dropbox showed off a vision for a pretty, friendly family of services that work together on top of Dropbox.
Dropbox—which now has 275 million registered users, almost 700 employees and access to about $1 billion, cumulatively, in funding—occupies a kind of funny space between the world of apps and platforms.
At a press launch in San Francisco on Wednesday, the company offered a grab bag of announcements, including 1) opening up a beta to the public, 2) adding Android and desktop clients to an existing iOS app, 3) a sort of plugin for someone else's software and 4) a new photo app.
The two biggies: Dropbox launched a slick new mobile app called Carousel that makes a user's lifetime of photos accessible. And it's also building on top of other people's entrenched apps, with a new collaboration overlay for Dropbox users working on documents with Microsoft Office.