Food Retail
2 / 8    

Shrinkflation?! The consumer goods that have downsized

» more from Food Retail

Haagen-Dazs ice cream

Whether ice cream lovers are cracking open a carton of Haagen-Dazs' chocolate chip, cookie dough, vanilla or butter pecan, they have found a little less in recent years.

Beginning in late January 2009, 16-ounce cartons shrunk to 14 ounces, and two months later the larger 32-ounce pots lost 4 ounces. The price for either carton, however, stayed the same.

Read More Ice cream sandwiches, pooled tipping: The new dining out?

"It was a result of increased costs of energy, dairy and some of our key ingredients," a spokesperson for parent company Nestle told CNBC via email.

"Because of the economic downturn, we chose to downsize rather than increase the price or compromise on quality. We were sensitive to the fact that increasing the price would have made Haagen-Dazs unaffordable for many in that economic climate."

Rob White | Photolibrary | Getty Images