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Solar is cheaper, but consumers don’t seem to know

Solar power more affordable

Homeowners across the country are making more environmentally-conscious shopping decisions, but when it comes to powering their homes, many overestimate the cost of solar energy, according to a recent survey from a company that sells solar energy systems.

More than half of American homeowners are more likely to take consider a product's environmental sustainability into consideration than they were three years ago when making a purchasing decision, according to a survey commissioned by SolarCity and conducted by Zogby Analytics. About 62 percent said that they want solar power for their homes.