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04/15/2014: The Profit #208 – "KEY WEST KEY LIME PIE CO."
Owners Jim Brush and Alison Sloat run Key West Key Lime Pie Company, a pie company that is a true rags to riches culinary story. Buying the business, recipes and all, for merely $1200, they have grown it from selling pies on the side of the road to being named the "Nation's Best Pie" by the American Pie Council. Even though the business grosses an impressive $1.4 million a year, they are not turning a profit. With multiple storefronts and a shipping facility that's not bringing in any money, can serial entrepreneur Marcus Lemonis help this couple get back on track and get a piece of the pie?
About "The Profit":
When Marcus Lemonis isn't running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he's successfully turned around over 100 companies. Now he's bringing those skills to CNBC and doing something no one has ever done on TV before … he's putting millions of dollars of his own money on the line. In each episode, Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.
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