Selective Search Unveils "Next Phase" Branding & Marketing Initiative

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CHICAGO, April 14, 2014 (GLOBE NEWSWIRE) -- A leader in reinventing the dating industry, Selective Search, North America's leading matchmaking firm, unveils the "Next Phase" of executive matchmaking through its new Branding and Marketing initiatives debuting Monday, April 21, 2014.

This innovation includes a new logo and website, a new advertising campaign and marketing tools, including highly developed information systems with user-friendly and confidential access. The larger mission behind the efforts is to establish a platform that can support the exponential growth predicted for the category and the Company in the next five years.

While many aspects of the Company are new, Selective Search's mission remains the same: "Taking the labor out of finding Love," and helping to create loving, committed relationships.

"My greatest pleasure is connecting two extraordinary people who never would have met," says Barbie Adler, president and founder of Selective Search. "That's what fuels me and Selective Search every day."

Adler, who started her career in the Public Relations and Executive Recruiting industries, founded Selective Search in 2000 with the desire to provide North America with its first fully offline, confidential, and customized executive matchmaking firm. Her goal was to help busy, successful, single men and women find a committed loving relationship.

Today, Selective Search holds one of the highest success rates in the industry at 87 percent, with over 1,500 marriages, and thousands of committed relationships and happy families. However, just as many successful organizations have done, Selective Search is constantly seeking to improve its systems, process, and the quality of its product.

"That's what industry leaders and innovators do," says Mitchell Berk, CEO of Selective Search and Adler's partner since 2012. "The best companies in any sector push the envelope to provide their customers with a better and more satisfying experience."

Berk has been the architect of these future plans, supported by a talented and growing in-house marketing team and industry leading suppliers including: The Usman Group (Web Development/ Online Strategy), Aspen Marketing (Direct Response), Tom, Dick & Harry (Creative), TKC PR (Public Relations), and Centermark (Sales Merchandising).

The basis of this innovation is the Totem Logo design that represents strength, endless love and commitment. The web portal presents contemporary information access and communication, in a confidential manner, designed to support the busy lifestyles of the Company's Clients and Affiliates.

What sets Selective Search apart from other firms in the industry is its Meet Your Future® process. It is a proprietary asset that combines executive recruiting methodologies and sophisticated search algorithms with matchmaking intuition to create a holistic approach to each search.

"Our industry is experiencing tremendous growth and maturation," says Berk. "Clients and Affiliates have extremely high expectations, and we are committed to giving them the best possible experience."

For more information on Selective Search, please visit selectivesearch.com or contact Heather Youkhana at 312-496-6562 or hyoukhana@tkcpr.com.

Source:Selective Search LLC