Small Business

No push-ups: Young entrepreneur launches bra line using Kickstarter

Yellowberry bras
Source: Yellowberry | Facebook

Forget padded push-up bras, sequins and come-hither lace.

An 18-year-old high school senior from Jackson Hole, Wyo., has founded a more wholesome underwear company for young adults called Yellowberry, LingerieTalk reports. The start-up also has raised raised nearly $42,000 through a Kickstarter campaign to create alternative, comfort-focused bras for developing girls, ages 11-15.

"You shouldn't have to buy a sequined push-up bra when you're 13," founder Megan Grassell said.