With declining same-store sales weighing on the brand, Banana Republic is tapping the woman who formerly powered the fashions at popular apparel retailer J. Crew to head its own design team.
Marissa Webb—who spent 11 years at J. Crew, including a stint as the head of women's and accessories design—will become the Gap-owned brand's creative director and executive vice president of design, effective April 28.
"What she delivers today is so fresh and relevant, I know her design sensibility will move Banana Republic forward in our effort to deliver Modern American style," said Jack Calhoun, the brand's global president.