Or so said Jon Hamm, the actor who portrays the handsome and worldly Draper—but who also provides voiceovers for the German maker. Initially hidden behind the scenes during Mercedes' auto show news conference, Hamm came out on stage to help unveil the new luxury coupe with Mercedes-Benz USA President Steve Cannon.
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"I can promise you if we were doing 'Mad Men' today, I would put it into my contract that Don Draper would drive this car," Hamm said.
It would probably take someone in his position as a bigwig at a Madison Avenue ad agency to make such a purchase. While Mercedes has yet to reveal the price of the car, the model it replaces started at $154,600—plus delivery charges.
is a freelancer for CNBC. His travel and accommodations for this article were paid by an automaker.