Organizers claimed that nearly 2 million Hong Kong protesters took to the streets Sunday in a rally to demand the city's top official resign a day after she suspended — but...China Politicsread more
Software engineers straight out of college often make six-figure salaries, not counting equity compensation.Technologyread more
Representatives from the Chinese side say they think it likely that Chinese President Xi Jinping will attend the G-20 meeting later this month. But in order to reach a trade...China Economyread more
Wall Street, though, is clamoring for a rate cut, with an 85% chance of a move in July and a 61% probability of three reductions by year's end.The Fedread more
A company spokesperson said the outage was the result of a "an internal technology issue" and was not security related.Retailread more
Using MIT's living wage calculator, CNBC Make It mapped out the minimum amount a single parent must earn to meet their basic needs without relying on outside help in every...Earnread more
Mired in a crisis over its best-selling 737 Max plane, Boeing could hand the spotlight over to its rival Airbus at the Paris Air Show.Airlinesread more
In the survey, 66% of Democratic primary voters say they'd be enthusiastic or comfortable about Biden as their nominee to take on President Trump in the 2020 election. Just...Politicsread more
You can save money by doing a quick check and unsubscribing from apps you no longer use.Technologyread more
The flattening of the yield curve is exuding a bad omen for the stock market if history is any guide.Marketsread more
Stratolaunch, the world's largest airplane, which flew once, is up for sale, sources familiar told CNBC.Investing in Spaceread more
Ford, which has seen bumper sales growth in China, says the key to its success in the world's largest auto market has been its wide range of product offerings that allow it to effectively target first-time buyers.
The U.S. auto giant's sales in the mainland jumped 45 percent on year in the first quarter, making it one of the fastest-growing major international carmakers in the country.
"[Chinese buyers] want different sized vehicles – small, medium and large – because they make a lifestyle choice with their decision," Alan Mulally, CEO of Ford told CNBC on the sidelines of the Beijing auto show on Sunday. "We probably have the most complete line-up of vehicles anywhere in the world now."
Ford's Focus, which has become a big hit in China, was the world's best-selling car in 2013. Last year, Focus sales in China rose 50 percent to total 403,219.
"Most people coming into the market are first-time buyers – so if you have a world class product they'll consider you in their purchase decision," he added.
While the company has made great strides in China, it still has a long way to go to catch up with other foreign players in the market. Its overall market share was 4.4 percent in 2013, compared with 15.1 percent at Volkswagen and 14.5 percent at General Motors, according to market researcher IHS Automotive.
As China's auto market matures, mainland buyers have become increasingly discerning, says Mulally.
"They want the best quality, best fuel efficiency, all the safety features, they also want to be seamlessly connected to the internet, and of course they want the very best value," he said.
Mulally says Ford is aiming to bring "affordably luxury" to mainland buyers with the introduction of its premium Lincoln brand.
The automaker plans to open eight Lincoln retail outlets in seven Chinese cities including Beijing and Shanghai starting in October. Ford aims to boost the number of stores to 60 and push into a total of some 50 cities by 2016, according to Reuters.
"We are clearly later to the market in China but this is a perfect time for us to be coming because the economic development of China and the discretionary income that the consumers have," he said.
GM's recall crisis
When asked what he has taken away from General Motors' ongoing recall debacle, Mulally said Ford has "very reliable processes."
"We deal with anything we find very decisively and we're continuing to do that," he said.