Chinese tourists are venturing ever further afield, and Chinese tycoon Huang Nubo is betting they'll start adding Scandinavia and the Baltics to their bucket lists.
"China is becoming the number one global tourism source market in the world," Huang, chairman of one of China's leading real estate investment groups, Beijing Zhongkun, told CNBC.
"This is an opportunity. They might go to Bali, Germany, but also Scandinavia," he said.
"My dream is that in the next 10 years, I can build a resort brand that is respected around the world," Huang added.
The Chinese are certainly developing itchy feet. The number of Chinese tourists travelling abroad doubled from 2005 to 2012 to a whopping 83 million, the United Nations World Tourism Organization reported. In 2013, it said China had rocketed to the top spot in terms of global tourism demand, overtaking both the U.S. and Germany.