A great example of this in practice is EMJ Companies, a small business that distributes commercial-grade building materials. They made a simple shift to using the cloud-based application Office 365 last year, which boosted employee productivity. Additionally, because the company needed less in-house technical operating support, the company was able to hire more sales and customer-facing staff — the type of staff that directly grows revenue, and in a positive cycle, allows for even more hiring. EMJ Vice President Gary Wietecha said that because of the shift to the cloud, EMJ was able to hire staff and generate six-figure cost savings.
I see time and time again where technology makes significant differences in a company's ability to grow and to hire. Cost is no longer a barrier and the tools are robust, yet too many small businesses, of all sizes and across industries, are slow to embrace these applications.
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For some small-business owners, it's fear of the unknown; for others, it's a lack of education and awareness. And there are also business owners so busy working in their businesses that they don't take the time to strategically work on their business to take it to the next level. Regardless of the reason, the consistent thread is that these business owners are missing out on an opportunity to super-charge their growth.
If you are a small-business owner and aren't sure where to start with technology, here are a few tips: