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Why Google could see more short-term pain

If you thought Google's stock was expensive, check out the price of Google Glass.

The technology company is selling the wearable computing device for one day only for the mind-bogglingly high price of $1,500 a pair.

But will consumers see through the hefty price tag?

Enis Taner of RiskReversal.com thinks the gimmick could flop. "It's an attempt at innovation that doesn't take into account consumer tastes. In other words, it's an interesting product idea, but one that consumers don't care to buy," Taner said.

(Watch: Google Glass one day sale)

Google Glass aside, shares of the tech giant have struggled of late, down more than 8 percent in the past month of trading. So, should you buy Google stock off its latest foray into eyewear?

"Google is a blue-chip company as far as technology goes. It's definitely a stock you want to own long term," said resident "Talking Numbers" technician Richard Ross of Auerbach Greyson.

But that doesn't mean Google is in the clear. Ross goes on to say the technicals are setting up for a steeper decline to $500 per share, or another 7 percent from current levels. "Just recently we got a breakdown below the neckline of the [head and shoulders] pattern, which generates that confirmed sell signal. Don't commit new capital here."

(Read: Google expected to post big revenue, but watch out for margins)

According to Factset, the average analyst price target on the tech darling is $671 per share.

"Out of 48 analysts covering, 38 have it a 'buy' or 'overweight' and only 10 have it as a 'hold,'" said Andrew Busch, CNBC contributor and editor of the Busch Update, who agrees with Ross that investors should proceed with caution in the short term, but buy in the long term.

"Google keeps increasing their earnings and that's what you look for in stocks. If you go back three months, what analysts were looking for then has increased. And that's what you look for to buy a stock," noted Busch.

Check out the video above for the full discussion with Ross and Busch on Google.


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