Apple posted quarterly earnings and revenue that topped estimates Wednesday and announced a 7-for-1 stock split, leading shares to spike in early trading Thursday.
Shares of the tech giant blew through its 50-day moving average of $531.91. And so far, more than 3.5 million shares have traded hands, totaling about half its 30-day average volume of 8.6 million shares.
"It's a company that's trying to please Wall Street," Max Wolff, chief economist and strategist at Citizen VC told CNBC's "Closing Bell." "It didn't used to have to. Now it does. I think it's a huge milestone that they've realized they do and they're throwing meat on that. I don't know how transformative it is."
The company posted earnings of $11.62 a share, on revenue of $45.6 billion, blowing past estimates for $10.18 a share on $43.53 billion in revenue, according to a consensus estimate from Thomson Reuters.
Apple also authorized a 7-for-1 stock split, addressing calls to share more of its cash hoard. While the split will not change the value of Apple's shares (seven shares at $75 each as opposed to one at $525 a share), it could make the company's stock more accessible to individual investors. Shareholders as of June 2 will get six additional shares for each Apple stock they own, and the new split-adjusted trade will take place starting June 9.
The board also approved a dividend increase of approximately 8 percent to $3.29 a share. The company additionally said it would boost the overall size of its capital return program to more than $130 billion by the end of 2015, up from its previous $100 billion plan.
Billionaire investor Carl Icahn took to Twitter to express his satisfaction regarding Apple's buyback and results.
The tech giant said it sold 43.7 million iPhones and 4.1 million Macs, above expectations for 38.45 million and 4.08 million, respectively. But iPad sales missed estimates, with the company selling 16.35 million units, versus forecasts for 19.8 million.