CNBC25: Rebels, Icons and Leaders
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Famous business comebacks over the last 25 years

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Back from the brink

Everyone loves a good comeback story. In the world of business, though, they're rather rare. Generally, when things start to go really wrong for a large company, it's hard for it to pivot in time to turn unprofitable operations around and regain market share.

Since 1989, though, there have been some marvels in the comeback world. What these success stories have in common is the remarkable leadership skills of their CEOs. Against the odds, these mavericks made bold but necessary moves to sharpen business focus and build the corporate brand. Here are 10 that will go down in history.

—By Chris Morris, Special to
Posted 29 April 2014

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