Jessop said that the Clippers have been able to charge a premium for their sponsorships thanks to the power of Los Angeles' large market size. And that means that lost Clippers sponsorships have a greater relative impact on the league's revenue pool than many other franchises would.
"The Clippers are in one of the biggest media markets in the country, and sponsors are going to pay a premium to get into that market," Jessop said. "It hurts the league more because of where this franchise is located."
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David Carter, a professor of sports business at the University of Southern California, estimated the cumulative value of lost Clippers franchise sponsorships to be at least several million dollars. More important than that, however, is potential damage to the NBA and league-wide sponsorships, which are also distributed among franchises, he said.
"You've got sponsorship revenue that the teams themselves get to keep, and then you've got NBA sponsorship deals," Carter said. "If the NBA doesn't handle this properly, and Coca-Cola is an NBA league sponsor and they pull out, well that was money that was going to go out to each of the teams."