SAINT PAUL, Minn., April 30, 2014 (GLOBE NEWSWIRE) -- GovDelivery, leading provider of cloud-based public sector communication solutions, today published a new infographic detailing the recent success of the Stearns County Sheriff's Office in leveraging technology to communicate with, educate and better engage its community to reduce crime and increase quality of life in the county. The infographic illustrates how the Stearns County Sherriff's Office engaged citizens, through digital outreach, to submit tips and deter crime.
A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=25026
"We essentially had two key goals for this project: to increase the crime tip submissions coming in from the public and to increase the number of citizens receiving and engaging with information from our office," said Sheriff John Sanner. "By leveraging the GovDelivery platform's automation for this program, we streamlined our process, helping to increase the number of crime tips from the public by more than 500%, while significantly increasing public engagement."
With the help of GovDelivery's Program Services, the Stearns County Sheriff's Office identified several key strategies to reach citizen engagement goals. After implementing a new digital communication strategy and solution, the Sheriff's Office was able to increase the total number of crime tips submitted by the community by 522%, as compared with the previous year. Additionally, residents downloaded 143% more crime prevention and awareness documents than the year before and were actually twice as likely to open a message from the Sheriff's Office, compared to the other top 10 Stearns County email subscription topics combined.
"The ability to effectively engage with citizens and then motivate them to take action is playing an increasingly important role in achieving overall mission results for public sector organizations," said Scott Burns, CEO and co-Founder of GovDelivery. "The Stearns County Sheriff's Office is a great example of GovDelivery's clients leveraging innovative, scalable digital technology. These government organizations are using technology to connect with more people and then leverage those connections to drive action, increasing constituent engagement by delivering relevant messages where and when they are most effective."
This infographic is packed with visual data points that show how public sector organizations can connect with more people and increase the effectiveness of their citizen engagement programs. To view the complimentary infographic, visit http://direct.govdelivery.com/stearns-cty-infographic-pr.
The Stearns County Sheriff's Department was highlighted in a recent article by trade publication, Government Technology, which can be viewed at http://www.govtech.com/public-safety/New-Email-Program-Brings-More-Tips-to-Minnesota-County.html.
GovDelivery enables public sector organizations to connect with more people and get those people to take action. More than 1,000 organizations, from the smallest local parks to the largest national agencies, trust GovDelivery's secure, scalable platform to deliver highly impactful communications. In total, GovDelivery connects its clients with more than 60 million people. GovDelivery's enterprise-class, cloud-based technology allows organizations to meet mission and program goals, resulting in safer communities, happier commuters, healthier families, and better government. GovDelivery is an ICG (Nasdaq:ICGE) company. For more information, visit www.govdelivery.com.
The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.
CONTACT: Mary Yang Communications Manager 202-407-7426 Mary.Yang@govdelivery.com