An anti-discrimination ruling by a Danish court may put a crimp in a trend toward women-only hotel floors that offer extra security along with amenities such as large hair driers, complimentary nylons and extra dress hangers.
"We had no idea this product could be remotely illegal," Allan Agerholm, CEO of the company that owns Bella Sky Hotel, told CNBC. "It is a business product we created to differentiate our hotel from others. This is a petty case that should have never been brought. It detracts from real discrimination issues happening in our society."
On Friday, a court ruled that even though the hotel had two ladies-style rooms elsewhere in the hotel bookable by men, the women's-only floor was indeed discriminatory. The hotel has opted to keep the room setups, but open them to anyone.
"If for some reason a male guest should find it interesting to stay there in the pink environment, they are welcome to do so," said Agerholm.