Social Media

Video-sharing app sees a future in the desktop

Source: Vine

Twitter has taken a page out of YouTube's playbook.

Vine, the social network's year-old video-sharing application, has launched an improved website in an effort to bring its looping clips to desktops worldwide.

Created as a mobile app, Vine allows users to share and watch six-second videos, but the experience for those without a smartphone had been limited. Vine's updated site allows users and nonusers of the app to immerse themselves in Twitter's growing world of viral clips. The refresh includes options for "Search," "Popular Users," "Trending Tags," "Playlists" and "More."

This version of Vine "adds a bunch of new features that will help you find and discover Vine videos on the Web," wrote Janessa Det, who heads up the Web team at Vine.

In December 2013, CNBC noted in a commentary piece that "Vine lacks a YouTube-like desktop client seamlessly offering the power of video discoverability to those not on a mobile device." Now, the site has much of what YouTube gives its desktop viewers.

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Vine has long been quiet on just how many users are active inside the app on a monthly basis. A company spokeswoman told CNBC that Vine has "more than 40,000 registered users," a number it touted back in 2013. Instagram, Facebook's photo-and-video sharing app, has more than 200 million monthly active users.

Wall Street was dissatisfied with Twitter's recent earnings report, where the company said it only added 14 million new Twitter users, giving it a total of 255 million. In contrast, rival social network Facebook has 1.28 billion users.

Although the transition from desktop to mobile has made headlines over the last few years, it's important to note that more than 500 million of YouTube's monthly views do not come from a tablet or mobile device. Additionally, YouTube netted $1.96 billion in ad revenue worldwide in 2013, according to eMarketer,

That means there is still power in the desktop.

While Vine has yet to introduce ads, having a desktop presence will go a long way in helping Twitter eventually monetize the video network. Wall Street may hope that comes sooner rather than later.

—By CNBC's Eli Langer.