Mad Money

Buy Iconix stock for Peanuts?

If you've always wanted to buy a stock for Peanuts, now's your chance. Of course, this is no penny stock.

It's Iconix, the retail giant that currently trades around $40.

Although you may be familiar with Iconix for its Joe Boxer, London Fog, Candie's and Rocawear brands, what you might not know is that Iconix holds the license for Peanuts.

"We bought it about 4 years ago," said CEO Neil Cole, the founder, chairman and CEO of Iconix, during an interview on "Mad Money."

Hiroshi Higuchi | Stockbyte | Getty Images

The purchase was extremely fortuitous, because, a highly anticipated 3D Peanuts movie featuring, Snoopy, Charlie Brown and the gang is set to open in November of 2015. It will be the first Peanuts movie in theaters in 3 decades.

"I think it's going to be big," said Cramer. Anticipation among the Peanuts faithful has already begun with fans posting comments about the movie's trailer, released earlier this year.

And Iconix is already working on major marketing endeavors concerning the movie.

"We're currently working with pretty much every major retailer around the globe, on programs to sell (Peanuts) products and on ways to promote the movie," explained Cole.

Read more from Mad Money with Jim Cramer
Game Plan: Disney, Whole Foods and other Cramer plays
Seeking new high, Cramer turns to cannabis
Cramer's sell stock: Bullish catalysts ebbing away

Cramer thinks the success of the Peanuts movie could surprise even the biggest fans, in part because it not only appeals to children but also their parents and grandparents, all over the world.

"I believe the movie will be in 75 countries in 40 languages," Cole added.

Although Peanuts may be a big catalyst, it's hardly the only one for Iconix. Cramer says the company is firing on all cylinders and he believes strength confirms the outlook.

"When Iconix reported last Wednesday, it blew away the numbers, posting a 9-cent earnings beat off of a 63-cent basis, with higher than expected sales that rose 10.5% year over year, and management also raised their full-year guidance," he said. "That's the troika I want to see."

Considering these quarterly results and the forthcoming Peanuts movie, Cramer thinks the stock warrants investor attention.

"But you have to look at it now. Not in November 2015. Now, it's selling for less than 15 times next year's earnings estimates," Cramer said. "But don't take it from me. Go through the presentation and you'll understand why the company's stock can go much higher."

Call Cramer: 1-800-743-CNBC

Questions for Cramer?

Questions, comments, suggestions for the "Mad Money" website?