Blockbuster video game publisher Activision revealed that, all told, it will have spent about $500 million to develop and promote its new video game, Destiny, but that may not be too surprising a sum for the franchise.
"They're also counting all the marketing, all the promotion, all the advertising in that $500 million number," said CNET senior editor Dan Ackerman. "That makes it a little more understandable. You really can think of it as like the biggest of the big budget movies."
Interest in Activision's Call of Duty franchise, which has been around since 2003, has been waning, and it's important for major game companies to introduce new games, Ackerman said. Activision "went back to the well one too many times" with Call of Duty, he added.
But while spending $500 million on a new and unproven game is definitely a big bet for Activision to make, if any company can get gamers to try something new, it's Activision, Ackerman said.
Gamers who've upgraded their consoles to the PlayStation 4 and Xbox One in particular have been on the lookout for that next-generation game, and those new consoles could help bolster Destiny sales, Ackerman said.
—By CNBC's Althea Chang.