The Tech Bet

Activision places $500 million bet on Destiny

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Activision's big bet

Blockbuster video game publisher Activision revealed that, all told, it will have spent about $500 million to develop and promote its new video game, Destiny, but that may not be too surprising a sum for the franchise.

"They're also counting all the marketing, all the promotion, all the advertising in that $500 million number," said CNET senior editor Dan Ackerman. "That makes it a little more understandable. You really can think of it as like the biggest of the big budget movies."

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Interest in Activision's Call of Duty franchise, which has been around since 2003, has been waning, and it's important for major game companies to introduce new games, Ackerman said. Activision "went back to the well one too many times" with Call of Duty, he added.