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As hotel boycott grows, help Dorchester staff: Exec

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Beverly Hills hotel boycott

As pressure against the Dorchester Collection hotel chain continued to grow on Tuesday over its owner's ties to harsh new laws in Brunei, one business executive suggested other hotels should band together to help the local hotel staff.

The employees of those hotels are "innocent observers. They're caught in the crossfire," Miles Nadal, chairman and CEO of the media holding company MDC Partners, told CNBC's "Street Signs."

Other hotels could help out by financially supporting the staff, he added. "These are not huge organizations. A little money would go a long way."

Jay Leno, Ellen DeGeneres, Dreamworks CEO Jeffrey Katzenberg and Virgin CEO Richard Branson are among a growing list of celebrities, business moguls and dignitaries boycotting the Dorchester properties, which include the Beverly Hills Hotel and the Bel Air.

Read More Dorchester hotel boycott grows over ties to Sharia law

Last week, the Sultan of Brunei announced a three-phase implementation of an extreme form of Islamic law that includes stoning to death those who commit acts of adultery or homosexuality. The Dorchester Collection is owned by the Brunei Investment Agency, a branch of the Ministry of Finance of Brunei.