Avid MediaCentral Platform Gives Magic Box Editorial a Fast, Efficient Workflow for HGTV Series Rent or Buy

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BURLINGTON, Mass., May 6, 2014 (GLOBE NEWSWIRE) -- Avid® (OTC: AVID) today announced that Magic Box Editorial, a cutting-edge post-production facility located in Nashville, USA, is using the Avid MediaCentral Platform, along with technology inspired by the Avid Everywhere™ strategic vision, to create the popular HGTV series Rent or Buy. By implementing the MediaCentral Platform, the industry's most open, extensible, and customizable common services platform, Magic Box is able to streamline editorial workflows, facilitate remote collaboration between contributors, and deliver the high-quality content that today's sophisticated audiences demand.

The popular HGTV series Rent or Buy follows first-time homeowners around the country as they weigh pros and cons for different properties, and decide whether to rent or buy. The production company behind Rent or Buy is located in Los Angeles, CA, so Magic Box Editorial needed a post workflow that would enable close collaboration across long distances. By implementing a complete end-to-end Avid solution built upon the Avid MediaCentral platform, Magic Box gained the powerful, integrated, and collaborative workflows they needed to deliver high-quality, engaging content.

"More and more, post facilities like Magic Box Editorial are finding it necessary to connect and collaborate with media professionals everywhere, regardless of where in the world they are located," stated Chris Gahagan, senior vice president of Products and Technology at Avid. "The MediaCentral Platform supports the entire media value chain, from creation to consumption, connecting creative professionals and media organizations with their audiences in more powerful, efficient, collaborative, and profitable ways."

Magic Box Editorial's workflow is based around the Interplay | Production Facility Bundle, which includes Media Composer® editing software, ISIS® shared storage, and Interplay Production media management. The MediaCentral Platform provides Magic Box with essential shared services, including media search and access services, workflow orchestration services, and unified user administration and configuration. With a complete, end-to-end Avid workflow, all Magic Box contributors are connected together into one cohesive workflow, providing a powerful platform for collaboration.

"We need proven and trusted solutions that enable us to streamline production, reduce operational costs, and deliver the highest-quality content to clients," stated Mark Mitchell, president of Magic Box Editorial. "Even though we are located in Nashville, our Avid solutions allow us to easily collaborate with clients in Los Angeles and other major media markets using the same proven and trusted workflows they are accustomed to."

For Mitchell, Avid is the clear choice for post production workflows in today's rapidly changing industry. "As a small business we have to make solid investments in technology that can grow with our company," Mitchell explains. "When it comes to creating reality TV programming, Avid is the industry standard."

About Avid

Through Avid Everywhere, Avid delivers the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or subscribe to Avid Blogs.

© 2014 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, Interplay, ISIS, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.

CONTACT: PR Contact: Avid Amy Paladino amy.paladino@avid.com 617.733.5121

Source:Avid Technology, Inc.