There's a lot of hand-wringing about the amount of information available about you online, but the CEO of one start-up thinks that soon people won't care much about strangers knowing certain details about their lives.
In fact, Michael Chasen, CEO of Social Radar—an app that allows users to pull up information on people nearby—is banking on it.
"Right now, you literally have over a billion people carrying around a smartphone, which is a location beacon. It's really broadcasting your location all the time," Chasen said.
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Social Radar aggregates information about people nearby using their shared location information, along with their social profiles—like Facebook, LinkedIn, Google Plus, Foursquare, Instagram and Twitter—to build a profile of everyone within a set distance chosen by the user.
"In the next two to three years, we will see mass adoption of this technology on smartphones," Chasen said. "It will become mainstream as people see how powerful it is."
Users can also set alerts so that they will be notified when a friend from a certain network is within a certain distance. For example, if you wanted to know when a person from your company was within one mile of you, you could set an alert to receive a message.
While using location tracking, along with other social data, to build such a network might raise some eyebrows, Chasen said for the most part privacy concerns are easy to address.