zulily Announces Second Annual #MyMomIs Campaign

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SEATTLE, May 7, 2014 (GLOBE NEWSWIRE) -- Is your mom a hero, a great cook, an inspiration, your best friend… or something else equally special? zulily, a retailer focused on all things for moms, today announced the kickoff to its second annual "My Mom Is…" campaign. Just in time for Mother's Day, "My Mom Is…" celebrates everything that makes moms amazing by encouraging people to share photos that answer the prompt, "My Mom Is…" These heartfelt responses will then be displayed in a photo gallery at zulily.com/mymomis.

"Moms are a big deal here at zulily, and are at the heart of everything we do," said Darrell Cavens, CEO, zulily. "For that reason, this Mother's Day, we wanted to take time to celebrate all the special things about moms and invite others to share with us what makes their mom one of a kind."

To participate in the "My Mom Is…" campaign, visit zulily.com/mymomis or share a photo or words about your mom with the hashtag, #MyMomIs on Instagram, Twitter or Facebook.

Need some inspiration? Check out this video to hear other kids and moms describe what makes their mom one of a kind.

To learn more about zulily and shop for the hottest trends for moms of all ages and their kids, go to www.zulily.com

About zulily, inc.

zulily (http://www.zulily.com) is a retailer obsessed with bringing moms special finds every day—all at incredible prices. We feature an always-fresh curated collection for the whole family, including clothing, home decor, toys, gifts and more. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. zulily was launched in 2010 and is headquartered in Seattle with offices in Reno, Columbus and London. zulily's shares are traded on the Nasdaq Global Select Market under the symbol ZU.

CONTACT: Laura Jones, 206.724-0500 x. 4037 (Media) ljones@zulily.com

Source: zulily