The rise of on-demand content consumption on mobile platforms has led some to predict the death of the living room television - however, media mogul Haim Saban couldn't disagree more.
Traditional TV will continue to be the "basis" of content consumption for years to come, said Saban, chairman and CEO, Saban Capital Group, a Los Angeles-based private equity firm focused on media, entertainment, and communications assets.
"I'm predicting that people will continue watching both linear TV, on-demand, over-the-top, on their mobile devices, through their X-boxes. The more devices that can show video that generates revenue for content owners, the merrier," Saban said on CNBC's Managing Asia.
"You'll be surprised to hear that in the first quarter, advertising revenue on free TV in the U.S. grew 21 percent – it tells you free TV is alive and well and kicking," he added.
Saban is well-known as the man who brought the "Mighty Morphin Power Rangers" Japanese TV series to America.
The series debuted in 1993 and remains one of the top-rated and longest-running boys' live-action series in television history.