Fatboy® USA To Release New Products AT ICFF
DALLAS, May 12, 2014 (GLOBE NEWSWIRE) -- Fatboy® USA, the imaginative lifestyle brand that enhances living and working spaces, both indoor and outdoor, is thrilled to announce its upcoming launch of exciting new products at ICFF in New York, from May 17 - 20.
As a brand that continually strives to change, move and present an ever malleable self, Fatboy® USA has always looked for ways to create products that make a statement. Known for creating designs that are iconic, these collections are no different. They both reflect creativity and imagination and are focused on transforming spaces into exciting modern experiences.
Gone are the days of formal seating. Today, it is more about functionality and creating spaces for easy entertaining. The Fatboy® CH-AIR collection does just that. The CH-AIR is an oversized stylish and convenient inflatable chair offered in three basic colors and comes with a seating cushion offered in six vibrant colors, as well as an anchor bag to keep your seat in place and a convenient carrier bag to pack up and go anywhere and everywhere. And, it can be used outdoors or in the pool.
Geometric shapes and pillars in art are indeed popular, but not as popular as the Fatboy® Sjefs! The Sjef Balloon collection is one big happy family – Big Dog, Dolly and Hot Dog. These fashionable inflatables can be introduced to almost any room in the house as an accent piece, or as a statement piece. Available in three different colors, these are sure to compliment any space.
The Fatboy® Tablet Tuxedo is the only suitable Tablet attire. Available in eleven colorful combinations, the Tablet Tuxedo has an all-around zipper, inside pocket and a fashionable band that wraps around the cover. The Tablet Tuxedo is a perfect example of how modern design can be both trendy and functional.
They will also be launching their much-anticipated Fatboy® Edison the Grand and Fatboy® Edison the Medium. Similar to Fatboy® the Petit, the new Edisons fit in every interior and exterior. And of course, there's a Fatboy twist. The red electric cord matches their striking logo perfectly on both the Edison the Grand and Edison the Medium. You can even be in maximum control by using the over-sized remote to set the mood instantly without having to get out of your comfy chair! Once again, Fatboy is leading the charge in creating lifestyle product that achieves nothing less than deleting dull!
"We have been creating fun, awe-inspiring environments with our oversized high-end indoor and outdoor furniture for quite some time. We felt it was time to focus on growing our accessory and lighting collections," stated Paula Masters, President and CEO at Fatboy USA. "As a lifestyle brand it is our job to provide product that enriches the lives of our customers so the new line extensions are natural additions. I am excited about our expansion plans and eagerly anticipate delivering additional collections to our fan base very soon", continued Ms. Masters.
The new collections are all available now with the exception of the Edison lamps, which will be available starting in October. Fatboy® USA will be previewing all of these fabulous new designs to retail and design professionals from all around the world at the upcoming International Contemporary Furniture Fair May 17 - 20, Javits Center, Booth #1832.
Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. Fatboy® has been challenging the concepts of lifestyle products since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy® brings energizing comfort and smiles to people in over sixty countries worldwide with a growing line of lifestyle products. Their identity is anchored in iconic European design mixed with a creative spirit and a sense of humor that extends into all of their product offerings. Fatboy® is known for creating iconic products with a simple yet compelling idea reflected in their tagline, "Deleting Dull". Their tagline aligns with what has remained the core of the Fatboy® brand philosophy from birth, which is to design captivating product to evoke an authentic change in people's minds for the better through the experience they have with their lifestyle product.
If you'd like more information about Fatboy® USA and its products, please visit www.fatboyusa.com and www.facebook.com/FatboyUSA or e-mail firstname.lastname@example.org.
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