The heir apparent to Robert Greifeld appears to be in place at the Nasdaq stock exchange.
The newspaper quoted a person familiar with the company's succession plans saying Friedman is the "leading candidate" to take the reins from Greifeld, who has two years left on his contract but could step down sooner.
During his time running the tech-dominated exchange, Greifeld, 56, has come under fire for the botched Facebook initial public offering as well as 2013's "Flash Freeze," which halted trading for three hours.
Greifeld said his contract represented a "commitment to the board," but he had no other comment about his plans, the Journal said.
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