Baristas Expands Brand Awareness Campaign -- Supports Existing and New Partners With Increased National Media

SEATTLE, May 14, 2014 (GLOBE NEWSWIRE) -- Baristas Coffee Company, Inc. (OTCPK:BCCI), Via GlobeNewswire NASDAQ QMX worldwide news service is announcing that it is expanding their brand awareness strategy including an increase in national Satellite radio, TV, and multimedia arenas. The increased efforts in marketing begins next week with prime radio and will expand into major TV and other multimedia the following weeks. Awareness of Baristas Business model has gained significant exposure recently being included in this month's Forbes topping The Fundamentals Report as "The Most Explosive Company", and the current Inc. Magazine as "Voted Most Exciting New Franchise of 2014" in the Franchise Resource Guide. Baristas has also recently been featured on CNBC and national satellite radio during the "Under the Radar Minute" and other coverage.

CEO Barry Henthorn stated: "We feel it is an appropriate time to accelerate our multimedia brand awareness campaign, to include major news, sports, and multimedia arenas across Satellite, multiple cable, and online venues. This is an opportune time to support existing and new partners and capitalize on our exposure to generate sales and expansion. The quality and quantity of promising and likely business relationships, acquisitions, franchises, and strategic partners has been very edifying. We're very pleased to be in a position to leverage and expand upon the recent exposure and success that Baristas is experiencing. We look forward to informing our customers and shareholders of our new and ongoing developments."

About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas Coffee Company, Inc. is currently traded publically under the symbol "BCCI:OTCPK". Baristas has made formal application to the NASDAQ Capital Markets, and has been reserved the symbol "BAPI" for trading once it has completed the process. Baristas can currently be found throughout greater Seattle as well as in Florida, and Montana. Your state, Coming Soon!

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CONTACT: For Investor Relations Contact: Barry Henthorn (206)579-0222Source:Baristas Coffee Company, Inc.