T-Mobile to launch wireless service targeted at Hispanic Americans

Martin Divisek | Bloomberg | Getty Images

T-Mobile U.S. and Univision Communications announced on Thursday they will launch a wireless service targeted at Hispanic Americans, the latest innovative marketing attempt by the fourth-largest mobile carrier in the United States.

Univision Mobile, which will run on T-Mobile's network, will be available at certain Walmart stores and other independent dealers on May 19 and includes unlimited international texting to select Latin American countries.

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The service also gives customers 100 minutes they can use to call Mexico and seven other Latin American countries.

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The "no annual contract" plans start at $30 for unlimited talk and text. For $45 a month, the plan includes 2.5 GB of high speed data.

—By Reuters