One area seeing a solid pickup is demand for graduates with other business degrees, like masters degrees in management, accounting, or finance. GMAC found that 50 percent of companies intend to hire candidates with a master's in management, up from 45 percent in 2013, and 44 percent want candidates with a master's in finance, up from 39 percent.
Candidates earning a master's in accounting are seeing the biggest pickup in demand among the specialized business degrees, with 45 percent of employers planning to hire, up from 36 percent in 2013.
Those degrees "had in the past been very familiar in Europe, more than in the U.S.," said Sparkman-Renz. "More American schools are offering the degree, and companies are becoming more familiar with them. They understand that a bachelor's plus a specialized master's gives them an edge."