Facebook inks $500M ad deal with Publicis: Ad Age

France's Publicis Groupe has won a digital marketing deal with Facebook worth about $500 million including spending, Ad Age reported Monday, citing an executive familiar with the matter.

Under the terms of the deal, Publicis would have access to Facebook user data, enabling it to gauge ad performance on the social network, Ad Age said.

The deal will be managed by all the group's agencies in North America followed by a global roll out, Publicis-owned Starcom MediaVest Group's spokeswoman Anita Mcgorty told Reuters.

Balint Porneczi | Bloomberg | Getty Images

Starcom MediaVest led the negotiations for the deal.

The deal comes days after Publicis and Omnicom Group decided to terminate their proposed $35 billion merger, the uncertainty surrounding which had led both companies to lose business worth more than $1.5 billion in April.

Facebook working on video app to take on Snapchat

The multi-year partnership is focused on creating products around data, video and images—including Facebook and Instagram— Starcom MediaVest Group Chief Executive Laura Desmond told marketing and media website Ad Age.

Publicis and Facebook were not immediately available for comment.

Facebook shares closed 2 percent higher at $59.21 on the Nasdaq on Monday.

—By Reuters