Hasbrouck Heights, NJ, May 20, 2014 (GLOBE NEWSWIRE) -- The third annual B2B Content2Conversion Conference drew a record crowd in New York last week, as B2B marketing executives gathered to share ideas and strategies to improve the results of their inbound and outbound campaigns and drive better engagement with existing customer and prospects. Conference host Demand Gen Report has announced the event will move to Scottsdale, AZ in February 2015.
Year 3 marked several milestones for this event, which has quickly become a must-attend for B2B marketers. Registration has grown from 200 in 2012 to approximately 400 for this year's conference. Leaders in the field from companies large and small participated as speakers, sponsors, and attendees, including B2B companies such as SAP, ADP, Intel, Goldman Sachs, Prudential, Pitney Bowes, Oracle CA Technologies, and many others.
"One of the key take-aways from this year's event is how content is now playing a larger role not only in engaging new prospects to visit websites, it is also influencing their decision making at later stages of the buying cycle, " says Andrew Gaffney, Content Director of Demand Gen Report and President of G3 Communications, hosts of the event. "C2C 2014 featured a great mix of speakers and solution providers to address these changing market trends, guiding marketers who are now having to expand their focus to sales enablement to nurture and accelerate deals."
Attendees heard from more than 30 top minds in content marketing who have helped architect the successful frameworks for leading B2B brands. This year's keynote address was delivered by Brent Adamson, Co-Author of the top-selling book, The Challenger Sale. Brent introduced the new Challenger Marketing framework now being applied by organizations to complement the Challenger Sale approach.
"Interest in the Content2Conversion Conference has far exceeded our expectations," Gaffney adds. "We're proud of what we're building and are look forward to moving the event to a larger, warm weather destination next year."
Hosted by Demand Gen Report, the B2B Content2Conversion Conference is an educational event focused on strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions. The event will be held February 16-19, 2015 at the Hyatt Regency In Scottsdale, AZ. Click here for more information and Early Bird registration.
About Demand Gen Report
Demand Gen Report (DGR), a division of G3 Communications, is a targeted e-media publication spotlighting the strategies and solutions that help Business-2-Business (B2B) companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage multichannel demand generation efforts. Demand Gen Report is the only information source directly focused on this rapidly emerging business discipline.
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Source: Demand Gen Report