New York, NY, May 20, 2014 (GLOBE NEWSWIRE) -- Likeable Media today announced the launch of its new Social Listening Department, housed on LikeableAudits.com. The agency is launching an independent division to audit brands' presences on social media and deliver comprehensive insights based on their findings.
"As the social landscape continues to become more and more cluttered, brands will find that their best ROI in social will come not from talking, but from insight-based listening," said CEO Carrie Kerpen.
As part of its service offerings, Likeable Media has managed a listening strategy across multiple social networks for clients in the travel and healthcare verticals. The company's social listening department will craft, research, optimize, and analyze a third-party audit for independent clients.
"We are proud to offer this independent service for companies that need an unbiased look at what's happening on their own properties, their competitors' properties, and the broader social landscape," said Kerpen. "The data's all out there, the tools are plentiful, but the insights are desperately needed. The social audit solves this challenge."
Likeable Media is offering brands a free social listening guide at LikeableAudits.com. This guide shows why active listening matters.
About Likeable Media: Likeable Media is an award-winning, global social media and word-of-mouth marketing firm with a focus on creating compelling content. Likeable Media has worked with over 200 brands and is the only agency to win three consecutive WOMMY awards from the Word of Mouth Marketing Association (WOMMA). In 2013, Likeable Media was named one of the Top 50 Fastest-Growing Women-Owned Businesses by WPO and American Express OPEN and the 6th "Best Place to Work in New York City" by Crain's New York Business. For more information, visit likeable.com.
Source: Likeable Media