Sir Richard Branson invests in crowdfunding site Indiegogo

Sir Richard Branson arriving at Edinburgh Airport in April to launch Virgin Atlantic's Little Red.
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Some big names are throwing their support behind crowdfunding.

Virgin founder Sir Richard Branson, PayPal co-founder Max Levchin, Yahoo Chairman Maynard Webb and serial entrepreneur Megan Smith have led a round of investment in the crowdfunding site Indiegogo.

The company would not disclose the size of the round, but the investors' participation comes at a time when Indiegogo is experiencing huge growth.

Just in January, the company raised a series B round of $40 million.

Read MoreIndiegogo plans for world domination

Branson has also invested in a slew of different start-ups including BitPay, a peer-to-peer bitcoin processor, Hailo, a taxi hailing app and Square, a payment service.

By CNBC's Cadie Thompson.