Some big names are throwing their support behind crowdfunding.
Virgin founder Sir Richard Branson, PayPal co-founder Max Levchin, Yahoo Chairman Maynard Webb and serial entrepreneur Megan Smith have led a round of investment in the crowdfunding site Indiegogo.
The company would not disclose the size of the round, but the investors' participation comes at a time when Indiegogo is experiencing huge growth.
Just in January, the company raised a series B round of $40 million.
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Branson has also invested in a slew of different start-ups including BitPay, a peer-to-peer bitcoin processor, Hailo, a taxi hailing app and Square, a payment service.
—By CNBC's Cadie Thompson.