Shares of the company were down around 2 percent after reporting better-than-expected earnings per share, but falling short on revenue and cutting its full-year guidance. The soup maker blamed a challenging consumer environment for the loss.
So, what does this say about the economy? And is there more pain ahead for this 145-year-old American staple?
(Read: Campbell cuts sales forecast as U.S. soup sales cool)
"For the investor, I think the message is you need to stay away," said Steve Cortes of Veracruz TJM. "The consumer space has not been the space to be all year, and this is a laggard even within that poor group."
The Consumer Discretionary ETF, the XLY, is the worst performing sector in the S&P 500 this year and down about 4 percent.
And aside from the weak consumer, Cortes has two other reasons investors should dodge Campbell Soup, rising food costs, and tepid consumer spending.
But it isn't all mmm, mmm bad for the soup maker.
"I like Campbell technically and I like soup myself," joked Mark Newton of Greywolf Execution Partners, who said a break above $47.50 per share could send Campbell's into the mid-50's.
"If you look long term, you see the stock recently moved to its highest level in 15 years," Newton noted. "Typically when stocks do this, they consolidate a bit and that's exactly what Campbell's has done over the past year."
Newton's takeaway, "Technically the structure remains very sound on this. I like the stock and I expect it to move higher."