Touchpoint Metrics Announces Employee Journey Mapping: New Offering Helps Companies Measure and Improve Employee Experience

San Francisco, CA, May 21, 2014 (GLOBE NEWSWIRE) -- Customer experience solutions company Touchpoint Metrics (OTCQB:TPOI) announced today the rollout of a new Employee Journey Mapping offering focused on improving employee experience, satisfaction and loyalty, along with the release of a whitepaper on the subject, "Do Happier Employees Really Help Create Happier Customers?"

Touchpoint Metrics, a pioneer in the development of customer experience management solutions, has achieved substantial improvements in customer acquisition, satisfaction, and loyalty for many large and fast growth companies. Their proprietary approach, Touchpoint Mapping®, now helps companies map key interactions along the employee journey, offering business and HR leaders clear visibility into the specific aspects of employee experience which must change to drive greater employee retention, reduced turnover, and greater engagement.

The new "Do Happier Employees Really Help Create Happier Customers?" whitepaper makes a case for the high correlation between employee and customer experience. When employees are engaged with a company and feel their expectations are met, not only are they more productive and stay with companies longer, they are a key driving force behind the happiness - and loyalty - of customers.

"The odds of success are significantly higher for companies with highly engaged employees. Research shows that companies in the top quartile for employee engagement have over a 20% increase in profitability over companies in the bottom quartile," says Michael Hinshaw, Touchpoint Metrics President and CEO. "Understanding, measuring and improving the employee experience isn't an art, it's a science. We've successfully applied Touchpoint Mapping On-Demand to show which interactions impact engagement or create dissatisfaction along the employee journey, making it easy to see exactly where to take action."

To learn more about how to improve employee experience and to download the whitepaper, click here: Do Happier Employees Really Help Create Happier Customers?

About Touchpoint Metrics
Touchpoint Metrics ( is a customer experience software and solutions company. Touchpoint Mapping®--our signature product and approach to quantifying customer experience--has driven significant business results for some of the world's leading companies, automatically mapping the complex, cross-channel maze of touchpoints that drive customer experience. A pioneer in the fast-growing customer experience sector, our proprietary technologies and cloud-based software deliver actionable data and on-demand "Voice of the Customer" insights to dramatically improve brand position, customer and employee satisfaction, loyalty and engagement for leaders in financial services, retail, technology, consumer products, and other industries.

This press release includes a number of forward-looking statements that may reflect our current views with respect to future events and financial performance. Forward-looking statements are often identified by words like: "believe," "expect," "plan," "estimate," "anticipate," "intend," "project," "will," "predicts," "seeks," "may," "would," "could," "potential," "continue," "ongoing," "should" and similar expressions, or words which, by their nature, refer to future events. You should not place undue certainty on these forward-looking statements. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or from our predictions. We undertake no obligation to update or revise publicly any forward-looking statements, whether because of new information, future events, or otherwise.

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Source:Touchpoint Metrics