— This is the script of CNBC's news report for China's CCTV on May 22, Thursday.
Welcome to the CNBC Business Daily.
Faster, Cheaper, and Easier.
The high-end world of helicopter service is just about to go high-tech.
You can think of it as the 'Uber' of Helicopters.
A new company called Blade is offering on-demand travel from New York to the Hamptons... aiming to expand across the U.S.
So instead of having to call for a reservation... Blade clients can book their way to a whole new world of flight experience with just 3 taps on their iPhone.
Here's CNBC's Robert Frank with more.
If you're lucky enough to have a beach house this summer, you still have to get there, and that means - traffic - unless you take a helicopter. A new company called Blade hopes to bring choppers to the masses; they use an app that makes booking a helicopter faster and cheaper than existing charter companies. With just three taps, you can book your flight, which costs around $500 for a one-way trip. Or you can book the entire helicopter for just under $3,000. You can then use Blade's crowd-sourcing function to fill those seats.
[Evan Light / General Manager, Blade] "We've had many, many conversations with people who have said, "I've never knew that I could do it for that price, and furthermore I didn't know that I could do it so conveniently:" And that's what we're going after."
Blade is starting the service between the Hamptons and New York this summer, but it plans on expanding to other high-end vacation spots like San Trope and Martha's Vineyard. Of course, $500 is a huge chunk of change for a one-way trip, but Blade says it's all about buying time.. and you can see the proof as you're flying.
One of the best things about this route is that you can see the traffic on the LIE that you are not sitting in when you're in this helicopter.
[Evan Light / General Manager, Blade] "And then you talk about validating a purchase instantenously, it's wonderful and if you're lucky to identify friends' cars in there it's something to talk about over a drink later."
Less than 45 minutes later, here we are in the beautiful East Hampton, just about a mile from the beach. Now that, is a commute.
Imagine that --- flying out over Long Island... and seeing your fellow Hamptonites stuck in traffic.
That wraps up this edition of the Business Daily.
I'm Julia Wood, reporting from CNBC's Asian headquarters