Despite GM recalls dominating the headlines, sales have not slowed down. In fact, showroom traffic has been steady.
"GM sales this month are outperforming the industry right now," said Jeff Schuster, senior vice president of forecasting at LMC Automotive. "GM's added a few extra deals to help draw in buyers, but it has not had a big escalation in incentives."
Memorial Day weekend is traditionally one of the busiest weekends of the year for auto dealers. This year, J.D. Power predicted auto dealers will have one of their strongest Memorial Day weekends in more than a decade.
Morgan Stanley analyst Adam Jonas said a Chevy dealer in Canton, Ohio, is noticing stronger traffic in part because GM is offering supplier pricing and additional incentives.
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"We had already felt that business was picking up, but the extra traffic and incentives are adding an extra amount. One notable exception would be the Chevrolet Cruze, which has really dried up recently," the dealer said.
Year-to-date, General Motors sales are up 0.1 percent while the industry overall is up 3.1 percent, according to research firm Autodata.
—By CNBC's Phil LeBeau.
Questions? Comments? BehindTheWheel@cnbc.com.