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World of Beer Launches Nationwide Belgian Brew Tour

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TAMPA, Fla., May 23, 2014 (GLOBE NEWSWIRE) -- World of Beer (WOB), a rapidly-expanding network of beer-centric taverns known for 500+ craft brews from around the world, craft spirits and Tavern Fare, is giving customers the opportunity to win a Belgian Beer Getaway. WOB is partnering with Global Beer Network for a new program which loyalty members at participating locations can broaden their craft beer knowledge at Belgian Beer School, try a variety of Belgian brews, and enter for the chance to win a trip to Belgium. The program, running now through June 15, is tracked on the updated WOB app through acquisition of badges. June 24, a winner and guest will be awarded nine days and nights in Belgium; an unforgettable beer experience visiting 14 breweries.

"WOB is excited to be partnering with Global Beer Network and bringing a slice of Belgium to customers," said WOB Director of Brewer & Distributor Relations Marc Sawyer. "Belgium is one of the world's most famous beer-brewing locations, and touring 14 different breweries there would be a once in a lifetime opportunity."

This collaboration with Global Beer Network and participating WOB locations includes VIP trips to visit beer havens, exclusive parties, giveaways, one-of-a-kind tasting events with unique products and more. This contest is free to Loyalty Club Members who acquire points through exclusive access to beer-centric events via the updated WOB app. After signing up for a Global Beer Network passport, customers will try eight different beers, each earning them a stamp. After enjoying at least six of eight beers, the customer submits their stamped passport for a chance to win the all-inclusive Belgian Beer Getaway. All who turn in a stamped passport receive an invite to a Belgian Beer Celebration, as well as a 1.5L Magnum for one local winner at each location.

"We're proud to represent some of the best brewers in the world and are equally proud of the authenticity and heritage of Belgian beer," said Steve Villani, President of Global Beer Network. "We can think of no better way to promote our brands than to have our consumers and retailers experience the magic that is Belgium."

The Global Beer Network line-up of beers includes several drafts and bottles. On draft is WOB's exclusively brewed Belgian beer C'est la Vie! and Kasteel Rouge. Available in bottle is Gulden Draak, Piraat, Poperings Hommel, St. Louis Framboise, Troubadour Magma and Bavik. Special beer cases, a mixed case of Boelens Dubbel Klok & Tripel Klok, is only available at the Belgian Beer Celebration.

World of Beer, founded in 2007 in Tampa, FL, has 55 locations in 17 states. Recently WOB debuted a Tavern Fare menu, complimenting the Craft Beer and Spirits. The menu starts with classic comfort foods, combined with traditional bar offerings and a contemporary spin.

Editors: Contact Brooke Boyd at brooke@hypegroup.net or 727.623.9085.

Source: World ofBeer Franchising, Inc.