DBS Bank sponsors multi-platform branded content campaign
Singapore, 29 May 2014 – CNBC, First in Business Worldwide, announced a regional branded content partnership with DBS Bank around CNBC's new series Asia Tomorrow. The new 6-part series will launch on 3 June across CNBC's TV and digital platforms, including a special report page at http://asiatomorrow.cnbc.com.
Asia Tomorrow will look at how emerging trends are bringing challenges to sustaining growth in Asia, and what these trends mean for investments. Following each segment, viewers will be redirected to the online special report page and asked a poll question on the topic or trend that was covered in that episode. Results of the poll will be posted on the online page and shared in the following week's episode.
DBS Bank's sponsorship of the series aims to highlight 'gamechangers' that will impact economic and business growth across the region. The bank's on-air sponsorship will include promos and news minutes that will run on CNBC Asia Pacific, highlighting important topics discussed in the series and encouraging viewers to tune-in. It will also include expert vignettes providing thought leadership on Asia via the bank's DBS Asian Insights. The vignettes will feature DBS Bank executives such as its Chief Executive Officer, Piyush Gupta, and Chief Economist, David Carbon, sharing their thoughts on topics including Asia's superpowers such as China and India, consumption growth in the region and Asia's digital economy.
DBS Bank will also sponsor a special report page for Asia Tomorrow on CNBC.com, which will include full episodes from the series, poll analysis, and articles on the different emerging trends, their effect on the region and what these trends mean for policymakers and businesses.
Kerry Tarrant, Vice President of Sales at CNBC Asia Pacific said, "We are excited to be partnering with DBS Bank on this series. As DBS Bank works closely through their annual conference in identifying game changing trends within the investment industry, they were a natural partner for this series."
Timothy Wong, Head of Group Research and DBS Asian Insights at DBS said, "DBS, as a bank with deep roots in Asia, believes that we know Asia. DBS Asian Insights is a key strategic pillar for thebank. We chose to work with CNBC as we see great synergy in our common objectives to drive thought leadership on Asia and producing quality and insightful content that will spark engaging conversations."
Asia Tomorrow will air everyTuesday on CNBC's Squawk Box Asia and Street Signs programmes at 8:20am and 11:40am (SIN/HK). Users can also interact with the series on Twitter through #asiatomorrow.
About CNBC in Asia Pacific
CNBCis the recognized world leader in business news, providing real-time financial market coverage and business information to more than 370 million households worldwide. In Asia Pacific, CNBC is uniquely positioned to speak to viewers across the region. The network provides seven hours of live Asia-produced programming every weekday, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), Nikkei-CNBC (Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific. In China, CNBC reaches 400 million homes via CCTV's Business Channel program Global Connection Show. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as through digital platforms. CNBC is a division of NBCUniversal. For more information visit www.cnbc.com