While Apple shares closed down Friday, the stock is up about 20 percent over the past three months, and analyst Gene Munster expects it to continue marching higher thanks to new products the tech giant is expected to unveil.
"I think these products that albeit have been mysterious in the past … will take some form of substance in the next six to nine months, and I think that's going to move shares higher," he told CNBC's "Closing Bell."
He believes this will be the product cycle of the decade for the tech giant, which is expected to announce a new product category at its Worldwide Developer Conference on Monday.
Read MoreCramer: Apple skeptics getting Tim Cook wrong
Smart home technology, a watch, payments and TV are all in play as possible new categories, Munster said. Together, they could power revenue and earnings to an upside that investors are not expecting.